Plastic as a second resource for survival and hope in a world almost completely in struggle with itself


Plastic has been quite a problem now for us and for our planet. Mostly for our oceans that gradually and slowly it fills itself with micro, macro and whole pieces of plastic. Also, plastic when it was invented it wasn’t designed it to be recyclable. However, businesses and start up around the globe have risen every day new solutions for compensated the problem.

Another plastic bottles in our collection is one more fish in our ocean

Fortunately, there is who don’t lose hope and find a solution to sort out the problem. In fact, Earth911 state a significant collaboration in the industry. The TerraCycle, Procter & Gamble (P&G) and SUEZ they joint the forces to launch last summer the first recycled shampoo bottle.

Indeed, this shampoo bottle is made it by 25% from recycled plastic collected from beaches by volunteers. The product is a Head&Shoulder shampoo bottle limited edition already emitted in the market. The launching of this product also is a potential disclosure for a new economy concept approaching in the near future.

What we talking about is the New Plastic Economy lead from the Ellen MacArthur Foundation and the World Economic Forum. This organization is supported by 40 plastic companies that include recyclers, chemical manufacturers and good producers. In other words, circular economy practices applied specifically to plastic materials.

Just a little consideration to make from the volunteers collecting plastic from beaches: next time, make this a paid job, you know, you are not a charity. You are well-recognized companies in the industry that they have money to spend. Over than that, make us keep dreaming and good job, guys!

Finally, after so many bad news something beauty moves from the bottom of these trample information. Don’t forget to leave your comments in the section below if you want and I wish you a nice sunday. See ya!

Unsustainability is offline…

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