The most important event in Italy today is the Milan Fashion Week but what is really interesting to me and what I would like to let you know is the green fashion awards and winner for this edition. This year, fortunately, the fashion industry has taken the occasion to award the most famous eco fashion brands on the globe for their effort in the sustainability and environmental approach. The ceremony has been taken yesterday 24 September 2017 at Teatro La Scala in Milan city.
The Green carpets have been awarded 8 brands or figures for 8 recognitions in the fashion industry for who put a significant effort and use a methodology with principles of sustainability in their production and conduct in their work an ethical measurement in the perspective of the environment. Well then, without hesitation below here I list you for you the winner figures of the Green carpet Milan Fashion Week 2017:
COMMUNITY & SOCIAL JUSTICE – BRUNELLO CUCINELLI
ART OF CRAFTSMANSHIP – SEAMSTRESSES OF MAISON VALENTINO
BEST INTERNATIONAL DESIGNER SUPPORTING MADE IN ITALY – TOM FORD
TECHNOLOGY AND INNOVATION – ORANGE FIBER & NEWLIFE
SUPPLY CHAIN INNOVATION – GUCCI
ECO STEWARDSHIP – ZEGNA
THE FRANCA SOZZANI GCC AWARD FOR BEST EMERGING DESIGNER – TIZIANO GUARDINI
SUSTAINABLE PRODUCER – TARONI
THE ARTISANAL LAUREATE AWARD – CHIARA VIGO
THE SOCIAL LAUREATE AWARD – ILARIA VENTURINI FENDI
THE VOGUE ECO LAUREATE AWARD – GISELE BÜNDCHEN
THE CNMI RECOGNITION OF SUSTAINABILITY AWARD – GIORGIO ARMANI, MIUCCIA PRADA, PIERPAOLO PICCIOLI, ALESSANDRO MICHELE
Of course guys, all of them are already well-known brands or figures in the world with over 20 years of history in the sector, meanwhile, some of them are quite new and emergent but anyway mainstreaming because targeting a chic and medium-high rich customer. For example, the Darn Good Yarn has even taken in consideration or spoken about that for what I read from few articles when in spite of it, from my point of view, is a super sustainable fashion brand operating in India and helping the economy of the country.
However, it was my wish to publish this little tribute for the Green Carpets in Milan and let you know the hope and the improvements make it in spite of all the latest bad news around the globe regarding natural disasters. I hope you appreciate this article for its simplicity and informational purpose and of course I wish you a nice week.
Unsustainability is offline…