The transition to a Green economy it still and seem quite difficult for the big businesses like corporations and multinationals, the load of work to do from governments regarding policy making and regulations seem always more and more conflicted and complicated, to not speak then about to the missing participation of a complete coalition from all the countries in the world. The political-economy scenario that we attending as witnesses in these years is running slow, gradual and critical in front of our eyes because of the facts that the achievements, as usual, have not to be equal for everybody. This article wants to explain the partial unsuccessful planning regarding the introduction of green products in a “broad brown market” and the conflicts in which buyers and consumers have to manage every day.
As you already know as a blogger one of my possible income becomes an affiliate marketer which means promote products on my niche in order to produce purchase and get commissions from it. That’s now is from a month or so and I realized and noticed the different prices on the market between any kind of goods. In my case, because I am an environmental blogger I am looking for green products and what I see from my point of view is the expensiveness of those.
When I was living in London supermarket store like Tesco or Sainsbury they could provide a line of products named “basic”. Those products are super cheap products that could cover any kind of use such as cleaning, food, kitchen tools and so on. I remember that with less than £1 you could buy a washing up liquid for dishes or some kitchen tool as well but if you would just point the attention for some branded products claimed to be green the price was unreasonable up. At the time, I was a student surviving in London with the old university loan and before that, I was a squatter, so, you can imagine my frustration to try to make a green shopping.
On a bigger scale, like the global market, I saw so many green products or eco tech goods, honestly, quite expensive and questionable regarding the accessibility to the public. Let’s take for example the new hope of the humanity Tesla technology car, they emit on the market an electrical vehicle super environmental friendly at the coast of 50000/60000 Euro which is more or less the same cost if not more than a conventional car going with basic fossil fuel. Now, let’s generalize with other green products like solar panels, wind turbines, sustainable fashion clothes, organic foods, solar rechargeable batteries and so on. As green products, as a need for a rightful cause, because they are necessary, should they cost less, right? Or at least, the same as the conventional products made it with basic fossil fuel resources in order to let choose people which one is the more convenient for them, right?
That’s my simple logic if you know that we are all in danger in a nearly future and you know that we need to adopt another strategy of goods consumption, why do you apply the same methodology of profit in a sustainable market with a circular economy direction? How can you pretend to incentive and motivate people to adopt a green lifestyle with green and eco tech goods if you place a price superior or some time equal to the fossil fuel products? And I speak with you a politician, and with you a business man and also with you super mega general manager director of some super powerful multinational on the planet. Just tell me the truth. How can you pretend? Because of this necessity of dangerous and uncertainty for all of us, those green and eco tech goods, should not they cost with an accessible price for everybody?
For example, why the organic food should not cost like the “Basic” line products on Tesco or Sainsbury? Or what? Is a privilege now eating organic? Why don’t you just write instead of the price “for reach only”? I don’t pretend that some eco tech good would cost just $1 or £1 or €1 but at least should cost surely less than any other conventional product on the market derivate from fossil fuel resources. That is another significant point to consider regarding the partial failure of the transition towards a green economy. They change the products but not the methodology of commerce between buyers and consumers and surely I know that I am not the only one thinking in this way. We still live in an economy with laws of 50 years or 100 years ago and we are in front a choice now, and this choice is simple because we don’t have any left. Or a truly Green economy…. Or we just die. You move.